Effective Date: February 11, 2025
MKPT Physical Therapy, PLLC (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through www.mkpediatricspt.com (the “Site”), including all subdomains and related services (the “Services”), how we use it, and how we may share it.
This policy applies to information collected:
- Through the Site and Services
- Through email, text, and electronic communication
- Through mobile or desktop applications
- When we act as a data controller for visitors and service users
This policy does not apply to information collected offline or by third parties through external links.
Agreement to Terms
Please read this Privacy Policy and our Terms of Use carefully.
By using the Site and Services, you agree to this Privacy Policy and all related terms. If you do not agree, you must not use the Site or Services.
We may update this Privacy Policy from time to time. Continued use of the Site means you accept those changes.
1. Information We Collect
Personal Information
We may collect information that identifies you, including:
- Name
- Address
- Email address
- Phone number
- Billing and credit card information
Non-Personal Information
We may collect information that does not directly identify you, such as:
- Demographic details
- Interests and browsing behavior
- Site interactions
- Search queries
- Survey responses
- Reviews and feedback
If non-personal information is combined with personal information, it will be treated as personal information.
Usage Data
We may collect data about how you use the Site, including:
- IP address
- Geographic location
- Browser type and version
- Operating system
- Referral source
- Page views and visit duration
This data helps us improve the Site and Services.
Inquiry Data
If you contact us about our services, we may use that information to respond to your request or provide relevant services.
User Contributions
If you post content publicly on the Site, you do so at your own risk. We cannot guarantee complete security for publicly shared information.
2. Automatic Data Collection
We automatically collect certain technical information when you visit the Site.
Log File Information
- IP address
- Browser type
- Internet Service Provider (ISP)
- Date and time stamps
- Referring and exit pages
Cookies
Cookies are small files stored on your device to improve your experience. You may disable cookies in your browser settings, but some features may not function properly.
Web Beacons
Web beacons (clear GIFs or pixel tags) help measure engagement with pages or emails.
Flash Cookies
Flash cookies are managed through Adobe settings rather than browser settings.
Google Analytics
We may use Google Analytics to understand how visitors use the Site.
Google AdSense
We may display interest-based advertisements tailored to your browsing behavior.
3. Do Not Track (DNT)
We respond to Do Not Track browser signals. You may opt out of behavioral tracking by emailing:
Disabling tracking may reduce personalization features.
4. How We Use Your Information
We use your information to:
- Operate and manage the Site
- Provide services
- Improve performance and security
- Process transactions
- Send receipts and billing information
- Respond to inquiries
- Display user contributions
- Send marketing communications
- Deliver targeted advertisements
- Enforce contracts and policies
We do not sell or rent your personal information.
5. How We Share Information
We may share information:
- With affiliates and subsidiaries
- With service providers and contractors
- With marketing providers
- With payment processors
- In response to legal requests
- In the event of a merger or business transfer
- With third parties if you provide consent
We may also share aggregated, non-identifiable data.
6. Third-Party Advertising and Tracking
Third-party advertisers may use cookies, web beacons, and ad servers. We do not control how these third parties use your data.
7. Opt-Out Procedures
You may opt out by:
Email: admin@mkpediatricspt.com
Unsubscribe: Use the unsubscribe link in marketing emails
Browser Settings: Disable cookies in your browser
Some service-related emails cannot be opted out of.
8. Accessing or Updating Your Information
To access, update, or delete your personal information, email:
9. Data Retention
We retain personal data only as long as necessary for its intended purpose.
Google Analytics event data is retained for a minimum of 30 days.
We may retain data longer if required by law.
10. California Privacy Rights
California residents may request information about disclosures of personal information for marketing purposes under California Civil Code §1798.83.
Submit requests to:
Please allow up to 30 days for a response.
11. Security
We use administrative, technical, and physical safeguards, including:
- SSL encryption (HTTPS)
- Secure servers
- Firewalls
- Restricted access controls
No system is completely secure. Information is transmitted at your own risk.
12. Children’s Privacy
We do not knowingly collect personal information from children under 13. If we discover such information, we will delete it.
If you believe we have collected such data, contact:
13. Cross-Border Transfers
Your information may be processed in countries outside your own. By using the Site, you consent to such transfers.
14. Your GDPR Rights
If applicable, you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent
- File a complaint with a supervisory authority
To exercise your rights, email:
15. Changes to This Policy
We may update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date.
16. Contact Information
For questions or concerns:
Martine Kercelin
Email: drmartine@mkpediatricspt.com